You can also add a Shop tab to your TikTok profile that will display products from your catalog. How cool is that? TikTok Shopping offers your potential customer that exact shopping experience. And wait, now you need the product you see in the clip! So you tap the bag icon in the video and buy that awesome item. Just imagine: you’re browsing your For You page and some cool video catches your eye. Sellers in the US and the UK can benefit from TikTok Shopping, a new integration that allows customers to buy your products right on TikTok–without even leaving the app. Learn more How to Sell Products on TikTok Turn your TikTok fame into an ecommerce empire Run paid ads (you get to set the ad budget).Set up TikTok Shopping to sell products in the app (you don’t have to pay for your TikTok Shopping, just for the ecommerce platform you use).
#Why is tiktok advertising vsco app free
There are both free and paid ways to make it work for you: Now let’s explore how exactly you can use the app for growing your brand visibility and sales. When you see dozens of videos on your For You page with different people (not brands) testing the same product, you’ll start to believe that it’s truly worth the hype. TikTok users can duet, stitch, and react to each other’s videos which, besides promoting co-creation, works as social proof when it comes to product testing.
#Why is tiktok advertising vsco app crack
For example, some CeraVe skincare products, roller skates, the Pink Stuff cleaning paste, Zara jeans, Peter Thomas Roth firming eye cream, Prepdeck kitchen organizer, Cat Crack catnip. There are lots of other products that have become difficult to buy after going viral on TikTok. You see, on TikTok, products can go viral-just like songs, trends, or filters.įor example, when a feta pasta recipe blew up on TikTok, some social media users complained that cheese aisles in their local stores were running low on feta because of the recipe’s popularity. Products Can Go Viral on TikTokĬheck out #TikTokMadeMeBuyIt hashtag-it has 5.6 billion views in the app. So, when it comes to promoting your brand on social media, TikTok should be at the top of your list of platforms to test out. Not only does TikTok have a super big and engaged audience, but it continues to grow, thanks to the recommendation system that users love. In the UK and the US, that’s more time than users spend on YouTube!Īccording to App Annie’s State of Mobile report, TikTok’s average monthly time spent per user grew faster than nearly every other app analyzed, surpassing Facebook (I know, we can’t believe it either).Īs a business owner, you want to reach your potential customers where they already spend time. On average, people spend 24.5 hours on TikTok per month. Which brings us to our next point: People Spend a Lot of Time on TikTok People open the app and literally get an endless stream of videos they are interested in. The magic of the recommendation system allows TikTok to constantly present users with content they like.
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Recommendations are also based on video information (captions, sounds, hashtags) and your device type and account settings (language and country). For example, it considers clips you like or share, creators you follow, comments you post, as well as content you make. To curate this unputdownable feed, TikTok considers every little thing about your interactions with videos or accounts. TikTok’s recommendation system determines which videos will appear on a user’s For You page (the steady stream of videos they see when they open the app).Īs TikTok puts it, the For You page is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user. TikTok’s Recommendation System Is Off the Charts That makes the platform a great spot for advertising, no matter what you sell. There are tons of communities on TikTok: #baketok, #synthtok, #parenttok, and so on. It boasts users from a variety of age groups (from 10 to 50+ years) and with truly diverse interests.
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Not only is the TikTok audience huge, but it’s also very diverse. It reached three billion downloads, becoming the first non-Facebook app to hit that milestone. As of the first half of 2021, TikTok is the most downloaded and highest-grossing non-game app in the world.
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TikTok went from 55 million global users in 2018 to 689 million in 2020.To answer those questions, let’s point out the main differentiating features of the platform from the other social media channels out there: TikTok Has a Huge Audience and Is Growing Fastīesides the one billion users mentioned above, TikTok shows explosive growth across the board: Let’s start with the most obvious question: should you use TikTok for your business? Or, actually, why is TikTok even a thing for businesses? Why Should You Use TikTok for Your Business?